Tech Start-Up Announces $6 million Seed Fund for Innovative Payments Platforms

Using Bitcoin and the Lightning Network, Mash aims to enable developers and creators to get paid for the value they create.

Credit: Bywire News, Canva
Credit: Bywire News, Canva
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LONDON (Bywire News) - Tech start-up Mash has announced a $6 million round of seed funding to create a new payments platform which makes it easier for developers to create and monetise apps and games. 

With all the interest and demand for games and apps - builders, developers and creators have so far struggled to find pricing models that allow them to generate revenue which aligns with the quality of what they are creating. Instead, they have to rely on ads which require millions of viewers and rely on their users purchasing or showing an interest in something completely separate from their app. Alternatively, they can opt for subscriptions and up-front purchases which require a commitment which can deter some customers. 

The only other option is to use aggregators which restrict, censor and control their creativity. Mash aims to create a platform which gives control back to the users and allows them to gain revenue from the value they create.

Using Bitcoin and the Lightning Network, they are creating a payments platform which enables creatives to monetise their experience. The platform will be ideal for builders of no-code apps, games, widgets and tools; developers of applications and platforms; and creators of communities looking to find innovative building models which allow them to break free from the outdated model of doing things. 

Mash believes its platform will be game changing for the tens of millions of developers working on hundreds of thousands of apps and games. Their platform will enable a ‘pay as you enjoy’ pricing option which generates revenue from actual use and reduces the level of commitment needed to play. 

For example, a blog with millions of readers could launch a subscription based podcast. With the existing business model, the upfront fee might deter people from signing up. However, with Mash technology, the blog could offer a pay as you enjoy model in which users could pay $1 to listen to an episode rather than forcing them to commit to a month or year long subscription. Alternatively, they may pay as little as 25 cents to listen to one segment of one show they might be interested in.

It's a more flexible payment model which fits in with the way in which people consume digital content. It removes the need to make a commitment and ensures developers are rewarded for the value they provide in their creations. 

(Writing by Tom Cropper, editing by Klaudia Fior)

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