LONDON (Bywire News) - WordProof, a blockchain startup set up to tackle the spread of fake news, has received support from the founders of the most popular plugin on WordPress, Yoast. The investment will help the start-up offer time stamping content combined with search engine optimisation.
WordProof was set up in 2019 with the bold, but challenging, the mission of restoring trust in the internet. Using its Timestamp ecosystem, which supports multiple blockchains, it enables consumers and search engines to verify the source of the content.
Yoast, meanwhile, is the popular plugin on WordPress which helps users add a bit of SEO to their posts and websites. It is currently active on more than 10 million websites and is consistently ranked within the top three WordPress plugins.
As things stand, WordProof offers a user-friendly WordPress plugin that offers access to their Timestamp ecosystem to around a third of all websites. You can also timestamp documents with a separate tool.
Thanks to the support from Yoast, WordProof will now be able to expand its reach and offer additional SEO helping them in their fight against fake news and fraud.
“From a publishing perspective, the ability to prove authorship, to unequivocally prove that you were first with a specific piece of content, is game-changing,” said Yoast’s founder Joost de Valk. “With WordProof, unprecedented integrity can be brought to the world of content publishing and e-commerce in an open-source manner, which creates awesome opportunities for social sharing sites and search engines.”
WordProof also recently announced it had been awarded a grant from Block.one’s EOS VC Grant Program. Block.one has been active in the fight against fake news with its recently released Voice.com social media platform which requires users to verify their identity through a human sign up mechanism before being accepted on the platform.
(Written by Tom Cropper, Edited by Klaudia Fior)