LONDON (Bywire News) - 2022 has been quite a year for blockchain startup Hoken Tech with a host of major milestones including Juan Tardivo’s first collection, to the victory of the Cultura Crea 2.0 tender and its participation in the Helios first wave.
Some goals, though, cannot be achieved alone. It can often take the collaboration of several minds and companies to create a product and service which is greater than the sum of its parts.
In fact, a partnership can combine the products or services of one company with another building something which goes much further than even the most ambitious goals of its creators. NFTs offer a perfect example.
The rise of NFTs
NFTs are all the rage. Everyone who is anyone wants to get in on the ground floor of this bright shiny new sector. 2021 was a record breaking year and, while things have stabilised a little in 2022, this is a sector bursting with potential.
The only problem is there aren’t that many companies that can deal with this sector in a professional way – even less so in Italy. Although there is a growing number of companies which operate in the blockchain sector, their experience is strictly limited to what they know how to do or have recently seen.
Indeed, most collections come with some problems – such as a high environmental impact or the use of centralised tools which have little in common with the decentralisation of the blockchain.
All of which means the arrival of Nartist®, a company with a social vocation, is all the more timely. It has created an innovative competition between art and solidarity which rewards those projects which make a positive impact on society.
Prize money increases with the distribution of a special patented canvas on which anyone can create or commission a work of art. Now, Nartist® is entering the world of blockchain and NFTs. To do so, it has chosen, among many other candidates, Hoken Tech which, thanks to their incubation path created in Bari at “Officina Degli Esordi” and Puglia Creativa, was able to expand their individual professional training in a path that is now producing excellent results.
For Hoken Tech, that path was crucial as it not only allows them to improve their skills but became the nerve centre of a hub of networking and knowledge that otherwise would be extremely difficult to achieve.
A partnership has been established with Nartist® that will make it possible to expand the collective brand for VALUE® in the world of blockchain. It is a real program of tools and actions that, together with a team of experts, generates benefits for companies, organisations and professionals who choose to embrace it and artists and art lovers who decide to participate.
Philanthropy and patronage go hand in hand in the blockchain and NFT world to transform the consumer economy into an economy of value: circular, ethical and creative.
The works of art created on the special Nartist® canvas are unique and original, these characteristics will also be reflected in the blockchain on the works created and tokenized by Hoken Tech.
The blockchain is key to this partnership. Since its launch Hoken Tech has been pursuing a green and sustainable path and doing everything it can to reduce its carbon footprint.
That’s why the choice of the EOS blockchain makes so much sense. This is the first carbon neutral blockchain making it perfect for any project which wants to be seen as sustainable.
Speaking about the collaboration Antonella Tagliente, CEO of Hoken Tech said this was an opportunity to demonstrate to the world, that the blockchain was much more than just a business opportunity.
“The collaboration with Nartist® is a revolution in the artistic world. We have enthusiastically welcomed the model of approach to art and solidarity that Nartist® wants to pursue,” she said. “Digitizing the works that will be destined to finance charitable projects is a great source of pride for us because we can demonstrate that operating in the blockchain and crypto sector has not only an economic value but also a highly social one. We can demonstrate that the sector can develop positive projects and eliminate the prejudice of being a hoax, or worse still a scam. My thanks go to the creator of Nartist®, Gianfranco Nicastri, who believed in the seriousness of our company and embraced our way of operating in the blockchain sector. “
The founder of Nartist®, Gianfranco Nicastri agreed
“This is a special moment for our company, which in the name of art and solidarity, aims to create a true virtuous network between entrepreneurs, institutions, professionals, the non-profit world, artists and anyone who wants to undertake this revolution with us,” he said. “It is in the nature of Nartist® to explore, sometimes anticipate, innovative ways of interacting, generating value and values. We are really proud to have succeeded to merge innovation, creativity and solidarity in a single project “.
(Writing by Alfredo de Candia and Tom Cropper, editing by Klaudia Fior)